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About Us


Little Icons represents exciting and directional children’s brands from around the world.

These unique collections offer UK retailers something individual and fashionable in their choice of childrenswear each season. The selection of our labels reflects a deep appreciation for authenticity, creativity and function and the need to work with supportive and dynamic brands.

Our aim to our suppliers and buyers is to offer a good and transparent service in order to build strong relationships.

We are based in the Farringdon area of London, accessible to main London stations.  We will also work from Playtime Paris with our European collections each season, as well as offering an on line showroom for those who cannot travel. The team has had sales experience with high end childrenswear brands since 2006 and worked with the top UK buyers and stores during this time.

After many requests for advice and guidance from so many newcomers to the industry and the Uk market we have become more flexible in the way we work: we are happy to offer to consult on brand building, sales and marketing to those who need a new way of working and help to enter into the Uk market.

2019 collections: Finger in the Nose, Donsje, Gosoaky, Vild-House of Little, Pacific Rainbow swimwear, A Monday in Copenhagen, home by Door and Arch&Line